Insights
The honest budget conversation.
Practical notes on measuring university marketing, using AI responsibly and welcoming international audiences. Each one explains the limitation as well as the insight.
Marketing measurement
Proving marketing return in higher education
Jonathan Sabarre ·
How to separate observed performance, estimated return and incremental impact, with a worked example and a sensitivity table that shows why the attribution assumption matters.
Read the articleResponsible AIAI agents in admissions, done responsibly
Jonathan Sabarre ·
What it takes for voice and chat agents to help applicants well: disclosure, a route to a person, grounded answers, consent and staff time kept for judgement.
Read the articleInternational recruitmentMultilingual events for international recruitment
Jonathan Sabarre ·
How live captions and translated audio could make webinars, open days and agent briefings easier to follow, and what to get right first.
Read the article